UI/UX DESIGN // case study // FILMING & EDITING
in collaboration with Madeline Minkema & Evelyn Werner
Through team collaboration, design an environmental interactive data visualization experience. Focus on the collection and organization of a complex data-set transformed into an interactive experience through a digital interface, allowing users to find possible unexpected patterns and relationships.
Your challenge will be to figure out what interactive exploration of data would be of interest and use to a target audience and what visualization methods and patterns will best communicate and organize this data.
Our team developed an in-store touchpoint data visualization tool that creates an environment in plant stores that’s easy, informative, and most importantly engaging.
The purpose of the app is to ease the frustration of those who walk into a plant store having no idea what they’re doing with no informational help. Wiseleaf makes shopping for plants an easy and even fun experience.